THE TRANSCONTINENTAL HOTEL
Branding, Identity, Website Design & Print Collateral
Branding and Identity design for an established Hotel Pub, undergoing a rebrand.
The overarching branding uses a typographical combination of traditional Gotham style fonts with contemporary quirky fonts such as Merriweather and Haymaker to to give it a surprising, elegant and modern touch.
The logo embodies the value of The Transcontinental brand and builds equity through recognition. It’s established, sentimental, comfortable and authentic. The Transcontinental Logo is the most immediate representation of the company, the people, and the brand to the public.
A monogram and flag element were also created, to be used across other collateral to create a sense of cohesiveness and consistency, while also creating a recognisable element to the audience.
The branding and identity elements were then rolled out across various corporate collateral including business cards, menus and signage.
Visit the Transcontinental Hotel website here
Completed at Alleyoop Group