AUGIE JONES CHEESE PROVIDER
Identity, Packaging, Print + Web Design
Augie Jones is a speciality cheese providore located in urban Sydney. The approach to the identity of Augie Jones was to follow a simple and clean structure that would complement the high quality products being provided. The logotype is a combination of a personalised hand lettered logo and a strong, clean typeface located in the strapline beneath. The colour palette is kept neutral and instead warmth and depth is given to the identity through the use of textures such as chalkboards and brown kraft paper.
Augie Jones offers speciality cheese products and services suited to a young, energetic, urban target market. The logotype and branding provides a professional backdrop which caters to the company’s emphasis on quality, while also displaying the youthful personality of the brand.
Images on website mock ups copyright of Toby Scott